In a world the place tech CEOs generally manage meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that number of dare to tread. As being the co-founder and CEO of Scentbird, on the list of main fragrance membership expert services in North The usa, Mariya has established herself to get a forward-considering company leader. But further than her achievement in the company entire world, she has also emerged like a spiritual manual and intuitive Trainer, a metamorphosis she shares openly as a result of her YouTube channel, “This is certainly Mariya.”
This convergence of commerce and cosmic consciousness can make Mariya Nurislamova The most unconventional—and persuasive—figures in the modern entrepreneurial landscape.
Setting up Scentbird: A Fragrance Disruptor
Mariya’s company vocation took flight in 2014 when she co-Launched Scentbird, an organization intended to make designer fragrances far more accessible through a month to month membership product. Modeled soon after Netflix, but for perfume lovers, Scentbird promptly became a go-to platform for fragrance discovery. Underneath her Management, the organization grew to serve around 700,000 subscribers, presenting usage of over 800 fragrances from big global manufacturers.
With a robust Basis in manufacturer technique, provide chain logistics, and internet marketing, Mariya effectively attracted venture capital, participated inside the Y Combinator accelerator, and aided Scentbird scale into a $100M+ income corporation. She afterwards expanded her portfolio with Deck of Scarlet, a natural beauty manufacturer, and Drift, a car or truck fragrance company.
But whilst her track record inside the startup planet was soaring, Mariya was quietly undergoing a spiritual transformation that would soon spill into the general public eye.
The Awakening: A Change to Spirituality
Close to 2018, Mariya seasoned what she described as a spiritual awakening. This inner evolution encouraged her to dive into metaphysics, Electrical power get the job done, meditation, and intuitive channeling. As she deepened her spiritual exercise, she started making content that will help Some others check out their very own consciousness, finally launching her YouTube channel “This is certainly Mariya.”
The channel, which now has in excess of 100,000 subscribers, capabilities an array of content—guided meditations, soul healing techniques, chakra get the job done, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply individual. She invitations her viewers to attach with on their own, the divine, as well as the unseen energies that condition our every day life.
Her followers often describe her written content as transformative, and she has cultivated a deeply loyal spiritual viewers as a result of steady engagement and authenticity.
Controversy within the Crossroads of Identity
Even though many have embraced Mariya’s dual identity, Some others have lifted eyebrows—especially as her metaphysical beliefs became extra publicly visible. In 2024, a characteristic because of the Business of Fashion spotlighted the tension among her roles being a tech CEO in addition to a spiritual Trainer.
Many of Mariya’s statements—like feedback on substitute healing, extraterrestrial beings, and controversial views on historic figures—sparked backlash from consumers, influencers, as well as former collaborators. Several beauty influencers severed ties with Scentbird, citing discomfort with Mariya’s spiritual rhetoric. Social media boards debated the appropriateness of her beliefs in relation to her Management situation in the mainstream brand name.
In response, Mariya clarified that her spiritual teachings are own and made available underneath her 1st name only, intentionally separated from her Expert identification. However the controversy opened up a broader dialogue about no matter if public figures can—or should—compartmentalize their beliefs during the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Whilst lots of founders try to take care of an image of neutrality, she has picked out to indicate up as her full self. This standard of transparency may be both of those magnetic and polarizing.
On one particular hand, her authenticity is refreshing. She provides emotional intelligence and mindfulness to an marketplace usually concentrated solely on scale and tactic. On the other, her outspokenness about spiritual subjects invitations scrutiny, specifically in an era mariya nurislamova scentbird when on the web content can speedily go viral and provoke potent reactions.
Nevertheless, Mariya’s tactic speaks to a deeper cultural shift. As more people check out wellness, consciousness, and private development, figures like her—who bridge the spiritual and materials worlds—may possibly come to be much more widespread, not fewer.
Businesswoman. Mystic. Influencer.
In addition to operating her firms and YouTube channel, Mariya has created an ecosystem of spiritual choices. She hosts retreats, delivers personal channeling periods, sells spiritual equipment, and has even revealed a ebook titled 72 Keys to Manifestation. She’s in essence designed a parallel business inside the spiritual Area—completely separate from her role at Scentbird, nevertheless just as structured and scalable.
Her spiritual manufacturer, like her natural beauty model, is world-wide, polished, and knowledge-driven. It’s clear that Mariya applies a similar standard of emphasis and creativity to both spheres of her lifetime. No matter if major a team of builders or channeling divine Power for just a guided meditation, she delivers with clarity and conviction.
The Highway Ahead
Mariya Nurislamova’s journey raises vital questions about identification, leadership, and community life. Can a tech CEO also be a mystic? Should really organization leaders share their personal beliefs with the public? What comes about when Individuals beliefs obstacle standard norms?
Regardless of the responses, Mariya proceeds to walk her path unapologetically. She signifies a new generation of business owners—kinds who aren’t afraid for being advanced, spiritual, and multidimensional. Her boldness may Value her some partnerships, but In addition it earns her admiration from those that worth real truth around conformity.
In the end, Mariya Nurislamova isn’t just redefining what it means to become a CEO. She’s redefining what it means for being complete.
Mariya Nurislamova lives with the intersection of logic and intuition, organization and spirit, leadership and vulnerability. Her story is actually a bold testament to dwelling authentically, regardless if that authenticity comes along with hazard. As she proceeds to develop her twin empire—both equally earthly and cosmic—she invitations us all to take into consideration what it means to lead with soul.
Regardless of whether you see her as a visionary or a provocateur, another thing is for certain: Mariya Nurislamova is just not scared to break the mold.